WidgetCon 2007

Conference Agenda

8:00am - 9:00am

Registration & Breakfast
9:00am - 9:15am

Opening Remarks

Chris Cunningham, Freewebs, Master of Ceremonies
9:15am - 9:30am

The Village Marketer: Evolving Roles of Advertising in Communities

Shervin Pishevar, President, Freewebs
9:30am - 10:00am

Opening Keynote: Advertising 2.0: When will Marketing catch up to Media?

Chris Jones, Former CEO, JWT
10:00am - 11:00am

Keynote Panel: The Birth of an Industry: Planning the Smart Growth of Widget Marketing

Chris Jones, Former CEO, JWT
Shervin Pishevar, President, Freewebs
Kara Nortman, Vice President M&A, IAC
Christian Oestlien, Business Product Manager, Google
Andrew Stachler, Director of Interactive Marketing, Warner Bros. Pictures
Dan Strauss, Vice President, FIM Labs, Fox Interactive Media

Moderator: Jeremy Liew, Partner, Lightspeed Venture Partners
11:00am - 11:30am

Refreshment & Networking Break
11:30am - 12:00pm

Case Study Set 1

Ed Anuff, CEO, WidgetBox
Eyal Gever, CEO/Co-Founder, Gizmoz
Hooman Radfar, Founder, Clearspring Technologies

12:00pm - 1:00pm

Panel: Widget Marketing in the Media Mix: Organizing Agencies Around Emerging Platforms

Linda Boland Abraham, Executive Vice President, comScore
Alan Rambam, SVP / Senior Partner, Fleischman-Hillard
Chad Stoller, Executive Director, Emerging Platforms, Organic
Greg Verdino, Chief Strategy Officer, Crayon
Scott Witt, Vice President, Denuo + Droga5

Moderator: Emily Steel, The Wall Street Journal
1:00pm - 2:00pm

Networking Lunch
2:00pm - 2:15pm

Welcome Back Remarks

Chris Cunningham, Freewebs, Master of Ceremonies
2:15pm - 2:45pm

Afternoon Keynote: Collaborating with Customers

Steve Rubel, SVP, Edelman
2:45pm - 3:15pm

Case Study Set 2

Ivan Pope, CEO/Co-Founder, Sniperoo
Don Synstelien, Creative Director, SpringWidgets, Fox Interactive Media
Lance Tokuda, CEO, RockYou!

3:15pm - 3:45pm

Refreshment and Networking Break
3:45pm - 4:15pm

Case Study Set 3

Martin Green, Vice President, Business, meebo
Jon Heitzberg, CEO/Co-Founder, Snapvine.com
Eyal Magen, CEO and Co-Founder, Gigya
4:15pm - 5:00pm

Analyst Roundtable: Widgets in the Web Ecostystem: Obstacles and Opportunities

Philip Bronner, General Partner, Novak Biddle Venture Partners
David Card, VP and Senior Analyst, Jupiter Research
Andrew C. Frank, Analyst, Gartner
Charlene Li, Vice President and Principal Analyst, Forrester Research

Moderator: Thomas Ryan, Entrepeneur in Residence, Bessemer Venture Partners
5:00pm - 6:30pm

Conference Conclusion

Cocktail Reception